When sonar uncovers something unexpected and fish finding turns into plane spotting.

For nearly 70 years, the water has been more than our workplace — it’s been our testing ground, our proving ground, and our playground. Every product we build is shaped by real time on the water, because that’s where innovation happens and where anglers win. From first light to the last cast, Lowrance® technology is designed to perform in the environments we know best — because we’ve spent decades learning every current, every tide, and every condition firsthand. ---------- There's a lot more great Lowrance content out there. Follow our channels to stay updated with all the latest Lowrance news and stories. Go to the Website for more information: https://www.lowrance.com/ Subscribe to our YouTube Channel: www.youtube.com/lowrance Like us on Facebook: https://www.facebook.com/Lowrance Follow us on Instagram: https://www.instagram.com/lowrancefishing/ Follow us on LinkedIn: https://www.linkedin.com/showcase/68158356/ #LowranceFishing #AnglersUnite

In 1957, Carl Lowrance revolutionized fishing forever. By adapting World War II sonar technology, he created the world’s first portable fishfinder — a breakthrough that transformed how anglers see beneath the surface and opened up an entirely new era of fishing. Nearly 70 years later, that same pioneering spirit drives everything we do. From cutting-edge live sonar to advanced charting and trolling motors, Lowrance® continues to lead the way in underwater intelligence — helping anglers everywhere find what others can’t. ---------- There's a lot more great Lowrance content out there. Follow our channels to stay updated with all the latest Lowrance news and stories. Go to the Website for more information: https://www.lowrance.com/ Subscribe to our YouTube Channel: www.youtube.com/lowrance Like us on Facebook: https://www.facebook.com/Lowrance Follow us on Instagram: https://www.instagram.com/lowrancefishing/ Follow us on LinkedIn: https://www.linkedin.com/showcase/68158356/ #LowranceFishing #AnglersUnite

Some lessons on the water never change. One of the first things anglers learn — from grandpas, mentors, and seasoned pros alike — is to keep quiet. That’s why we engineered Lowrance trolling motors to run whisper-quiet, so you can move in close without ever spooking the fish. From weekend trips to tournament days, stealth is a serious advantage. --------- There's a lot more great Lowrance content out there. Follow our channels to stay updated with all the latest Lowrance news and stories. Go to the Website for more information: https://www.lowrance.com/ Subscribe to our YouTube Channel: www.youtube.com/lowrance Like us on Facebook: https://www.facebook.com/Lowrance Follow us on Instagram: https://www.instagram.com/lowrancefishing/ Follow us on LinkedIn: https://www.linkedin.com/showcase/68158356/ #LowranceFishing #AnglersUnite

Every cast. Every tweak. Every hour spent perfecting the tools anglers rely on — it’s all part of the pursuit. At Lowrance®, innovation doesn’t happen in a lab. It’s built by time on the water, by those who live and breathe fishing. From pioneering sonar technology to refining every detail of the fishing experience, we tinker, we cast, and we obsess — so you can focus on what matters most: the catch. ---------- There's a lot more great Lowrance content out there. Follow our channels to stay updated with all the latest Lowrance news and stories. Go to the Website for more information: https://www.lowrance.com/ Subscribe to our YouTube Channel: www.youtube.com/lowrance Like us on Facebook: https://www.facebook.com/Lowrance Follow us on Instagram: https://www.instagram.com/lowrancefishing/ Follow us on LinkedIn: https://www.linkedin.com/showcase/68158356/ #LowranceFishing #AnglersUnite

Not gonna lie… watching fish chase your bait in real time with ActiveTarget® 2 is AWESOME!

No explanation needed really since ActiveTarget® 2 shows you exactly what’s going on under the surface.

Michael Guest takes us through his functions and features of HDS Pro and how he uses it on water. Integrated with Recon trolling motor. The touchscreen interface, high-resolution sonar, ActiveTarget, and CMAP integration make it incredibly easy to use while offering insane detail. This setup finds fish fast and helps him catch more of them. There's a lot more great Lowrance content out there. Follow our channels to stay updated with all the latest Lowrance news and stories. Go to the Website for more information: https://www.lowrance.com/ Subscribe to our YouTube Channel: www.youtube.com/lowrance Like us on Facebook: https://www.facebook.com/Lowrance Follow us on Instagram: https://www.instagram.com/lowrancefishing/ Follow us on LinkedIn: https://www.linkedin.com/showcase/68158356/ #LowranceFishing #AnglersUnite